I'm not sure what the current clubs are doing, but I hope this article helps.
I can see that it must be a challenge to convince new people to enter the hobby. For me, it didn't take much convincing. When I first heard of LARP, my thoughts were like, "Wow! I thought we had to stop doing this when we transitioned from children to adults! This is the hobby I've wanted for so long!"
My efforts in promoting LARP:
- The Website: By golly! I can't stress how much I want feedback on this! There is no "one way" to make a website. So I am forever left wondering if the website is doing its job right, or if it could be done better.
- Videos: At the time I write this, I currently don't have a camera that's great for video. But once I do, I have plans to capture some footage and put together little advertisements, trailers or docos. I like vlogs, and I think this could be a good way to share what it's like to participate in LARP.
I'm also highly interested in Q&A panels, promoting at other places, and getting LARP orgs and enthusiasts together to discuss things.